High Technology

  • Launched Software Digest, National Software Testing Laboratories.
  • Launched Quantumlink (now America Online).
  • Launched the Commodore 128 and Amiga computers.
  • Launched Philadelphia's first and largest fiber-optic telecommunications network.
  • Launched Okidata's first entry into laser printers, and its modems.
  • Repositioned Okidata back to its tank-tough theme with the launch of its 390-Series dot matrix printers, restoring Okidata's image with resellers and consumers as a maker of rugged, reliable dot matrix printers.
  • Opened distribution channels for the Sperry PC/IT computer, selling almost $35,000,000 of product in 90 days.
  • Created and implemented a VAR strategy for Olivetti's PCs that produced about 2,000 requests for VAR authorizations and more information within four months.
  • Assisted in the launches of a wide variety of Brother Products for SOHO/Remote office and corporate markets.
  • Created the design and graphics of, and marketing for, Brother's first U.S. e-commerce Web site – BrotherMall.com – to sell supplies directly to end users.
  • Launched MaxTech modems, networking products, monitors, and notebooks, including naming and launching the now-trademarked Yesbook notebook computer.
  • Developed a direct-response program for Prophet 21 that produced the most leads in their 30-year history.
  • Created and executed a mailing to 2,800 former customers of AmeriQuest that brought back more than 700 customers and delivered more than $9 million in incremental sales.
  • Launched the Baan software systems integration division of Crowe Chizek via an integrated lead-generating direct response program directed at the middle market.

Publishing

  • Acquired and integrated five city and regional magazines into a regional magazine network.
  • Developed two in-flight magazines.
  • Created and produced an executive-level biweekly newsletter analyzing energy policy and legislation which ran for five years, achieving a subscriber base of 10,000.
  • Turned around Commodore Magazine to profitability in one year, reversing five previous years of break-even operation. Propelled it to one of the top-ten computer titles in paid circulation in America at that time, according to Adweek, with average newsstand sell- throughs of 70% and a paid subscriber base of more than 250,000.

Professional Education

  • Created and executed the complete marketing program for MicroMash, a producer of computer-based accounting education software for professionals. During an 11-year relationship with MicroMash, this program covered all the marketing of the following products:
    • CPA Exam Review
    • CMA Exam Review (included launch)
    • CIA Exam Review (included launch)
    • CFM Exam Review (included launch)
    • EA (SEE Exam) Review (included launch)
    • CFM Exam Review (included launch)
    • CISA Exam Review (included launch)
    • MicroMash Bar Exam Review (included launch)
    • Continuing Professional Education (CPE) (included launch)

There are many more stories to tell, but these alone should give you a good idea of the talent and experience we offer.

We believe we can do an excellent job for you, too, drawing on the rich resources of our agency.