The high-technology marketing professionals.

We have been an integral part of many startups. We have launched new products and services. We have expanded distribution. We have turned around mature products. We understand the channels of distribution and every type of player in those channels.

In short, we have been there, at every step, and on every type of high-technology product or service. And we have done it all, including:

• Market research
• Strategic planning and execution
• Product/service positioning
• Product naming and logo development
• Product/service launches
• "Push" programs to enhance or expand distribution
• "Pull" programs to enhance real or perceived consumer demand
• Customer/client retention/restoration programs
• Internet-based advertising and marketing
• Trade shows/special events/promotions
• National and regional marketing/advertising campaigns
• Co-op programs
• Direct marketing
• Cross marketing programs
• Packaging
• Point-of-sale displays
• Product/service literature
• Product/service manuals

So, when you choose Kenney Marketing & Advertising for a project, total new product/service introduction, or reversing the fortunes of a mature product or service, you are getting the most experienced professional help available.

And because we have been there before, we have a sense of the history of the high-technology market. We understand exactly how the marketplace works, the key competitors and players, and how fast it changes. We are constantly in touch and doing business in this marketplace, constantly monitoring who is doing what to whom – and how well it has worked.

You can only learn what we have learned – and produce the results we have – by living and working in this marketplace every day.